Why is a Mobile App better than browsing the Mobile Web?

Why is a Mobile App better than browsing the Mobile Web?

    It's much faster. It takes a second to launch a Mobile App. It can take up to several minutes for a Mobile Web site to load in an area with bad reception.

Mobile Web Sites are important but they do not replace the need for Mobile Apps for the following reasons:

Mobile Apps: Function offline

Mobile Web Sites: Don't

Mobile Apps: Enable Push Notifications for Direct Contact with Customers

Mobile Web Sites: Don't

Mobile Apps: Always visible on your phone's home screen

Mobile Web Sites: Not always visible

Mobile Apps: Appear in the Apps Stores

Mobile Web Sites: Don't

by soniamartin@comelite.net